When everyone was chasing the next big social app, I felt the need for a great personal one. Notes, Photos, Voice Memos and Messages hold the most of ourselves and our relationships. Yet somehow these apps feel like separated storage units, where life sits stale and forgotten.

To put my life together (without posting it on Instagram) I needed a cool personal space. To inspire people I love — spaces together. I designed the simplest and most flexible system I could, hired top engineers and released 6 betas of MINE: to mine yourself and lift others. The process was like nothing I’ve done before. The result is a lifetool + art about it.